This series of wristwatches is not only loved by ordinary consumers but also favored by celebrities. For instance, the 34th President of the United States, Dwight D. Eisenhower, once received a gold version of the Rolex Datejust ref.6305. He often wore this watch to public events in the 1950s, and this watch also appeared with him on the cover of Life magazine. 

Datejust is available in both men's and women's models (Lady-Datejust), offering numerous choices of dials, bezels, straps, and settings, meeting the diverse needs of those who pursue timeless, durable and aesthetic watches.